The old product page
Ready for the marketplace
The problem
The product page had grown through several generations of the site. Price, promotions, delivery and specifications were spread over the page, and on mobile there was no menu, so the only way back to the catalogue was the back button.
What changed
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The first screen carries the decision
The gallery with video and the product’s features, the name, rating and stock, the variants (volume, or colour with a grid of shades), the price with its discount, and add to cart and wishlist.
Volume: a choice of sizes 
Colour: a grid of shades -
A seller block, ready for the marketplace
The seller gets its own block, with a rating and delivery times.
The same page has to work for EVA and for every partner seller.
The seller under the price, in its own row -
One promotion, one banner
A banner with a timer for the offer, instead of several bars. Delivery to the chosen city lists every method with its price and the free-delivery threshold in one block; payment and returns sit apart.
One banner with a timer; every delivery method with its price and threshold -
Bundles in one click
“Cheaper together” bundles go into the cart in one click, and “Hint at a gift” lets you send the product to someone. On mobile the page got the menu.
The set, its saving and one button