Before the update
+4.1%conversion in an A/B test
The problem
The listing had to grow from a regular catalogue page into a scalable one, ready for the marketplace and built into the promo mechanics.
eva.ua’s marketplace now lists 500,000+ products from 600+ sellers.
Marketplace figures: Interfax-Ukraine, 24 June 2026.
What changed
-
The add-to-cart button moved to the side of the card
Before, every card ended in a full-width “To cart” button. Now a square basket button sits at the right of the price row. In an A/B test the move showed +4.1% conversion.
The card keeps its height for the product, and the action stays where the price is.
Before: a full-width button under every card 
After: the basket beside the price -
Filters you can see and undo
Before, a category list, two promo switches and a long brand list. Now the chosen filters sit on top as chips, with their count and “Clear”; popular filters and the price come next.
In a catalogue this size people narrow down fast and need to see what they have narrowed.
Before: categories, switches, brands 
After: what you chose, on top, one tap to undo -
A card that carries the marketplace
Tags for exclusives and promotions (“1=2”), an “Advertising” label on sponsored products, size chips, the old price with a red discount. Out of stock, a bell takes the basket’s place.
Every new kind of seller and offer has a fixed place in the card, so the grid stays calm as the catalogue grows.
Tags, the “Advertising” label, sizes, discount; out of stock, a bell
How it was proved
- Conversion in an A/B test
- +4.1%
- Black Friday 2025 plan
- 110%