Sense Bank, 10%
Visa, 5%, on the same template
The problem
EVA runs joint promotions with partner banks: an extra discount for paying with the bank’s card.
Each promotion needs its own page, live on time, and every one must read the same way.
What changed
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The offer first
The hero sets the partner lock-up beside the discount and the minimum order, with one button: “How to get the discount?”
A new bank is a new set of colours, logos and terms, not a new design.
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The terms as three steps
Three illustrated steps: order from 500 UAH, choose the bank’s card as the payment method, be the card’s holder.
The terms read as actions, in the order the customer takes them.
The three steps, then the answer for a customer without the card -
A way in without the card
A last block answers “No Visa card from Sense Bank?” with the bank’s card offer.
A customer without the card is not turned away.
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Paying the way the bank asks
For Visa’s Click to Pay I built the page as a working demo in code: pay without typing the card’s 16 digits, confirm with a one-time code, and the 5% comes off by itself. Six steps from the order to the paid order, and the terms as a short FAQ.
A new way to pay has to be explained before the checkout, in the order the customer meets it.
What Click to Pay is, then the six steps 
The first screen on a phone -
Loyalty, not only discounts
For Danone’s Milupa and Nutrilon, a programme where every hryvnia is a point, progress shows in the account, and each of four levels ends in a gift.
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Brand pages
My team designs brand pages inside eva.ua: the brand’s own block on top, then its normal listing with filters, so you get the brand’s mood and buy in the interface you know.
More partners
How it runs
- The format
- Repeated every few months with different banks.